The new definition of four S’s under Rural Tourism

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Rural Tourism in India

The new definition of four S’s under Rural Tourism

Gone are the days when tourism was considered as a part of leisurely products with more focus on pre-determined factors that together made a prescribed format of hospitality services. Today the word “tourism” travels way beyond the anticipated understandings about the so called tourist’s interests, and meaninglessly it has no boundaries at all and perhaps will never have. In this context Rural Tourism exceeds all the existing definition of tourism products.

Today you hardly see the travellers following the guided tours that otherwise made them live in a world of illusion that showcased only the polished part of life. India in this context had much to achieve because of its uncontrolled mechanism that could not get the whole tourism industry into a single window care like Bhutan does for its foreign tourists. Now the same incapability has quite become a unique selling point that adds itself as a major point of attraction for the travellers from all around the world.

Traditionally following the concept of travel and tourism on the basis of its several definitions, the four S’s were considered to be the major points of attraction that matched with the common interest of tourists from all around the world. The four S’s of tourism were defined as Sun, sea, sand and sex.  It clearly pointed that the tourism destinations could only be named for such areas that had the viabilities of four S’s.

As Mahatma Gandhi said “India lives in its rural areas”, so the true India is yet to be explored as hardly there were any such rural places that has its name in the list of India Tourism. After a span of time, the concept of being a traveller changed with huge expansion in the areas of tourist interests. The travellers now less cared about the artificial luxuries and wanted to explore the reality that existed in its natural form.  Today it has taken quite a big shape and is often called Rural Tourism in India. The concept of Rural tourism has much more number of factors than the common understanding of the other word that curved its picture that is Eco –Tourism in India. Rural Tourism in India possibly can become the most effective face of India Tourism as in terms of cultural diversity India is Incompetent. The cultural diversity, the traditional and historical richness, and with one of the rarest geographical feature, India is definitely the only attraction for such Travellers.

So, now the definition and the abbreviation’s meaning can be changed that will match the concept of Rural Tourism in India. The definition can have many opinionated additions and variations but to cover the basics let’s give it the following names:

Social/ Socialism:

Separating the political point of definition the word Socialism refers more into defining a theory that has its developmental approach in a collective form involving not individuals but the whole of a community or a society.  Rural Tourism has exactly the same theoretical concept where without the involvement of community it can’t even exist. The community development can be measured in many areas that are the result oriented factors of Rural Tourism. The main areas of community development that can be achieved by the way of proper and efficient implementation of the concept of Rural tourism can be divided into three parts – Economy, Ecology and sociology.

Economic Development through rural tourism can again have many sectors that specifically are viable for Rural Development aspects. Agriculture, skill development, self-employment, entrepreneurship, etc. are some of such aspects that collectively come as products that promote the efficient implementation of Rural Tourism.

Ecology development is again another major thing under rural tourism where the community is encouraged to take their participation as owners of their ecology richness. This realization not only helps the community to protect their natural resources but also helps them to utilize them in a more economic way enhancing their livelihood options.

As rural tourism is more into promoting the differences of individual roles ( Ex-Farmers, local artisans, home-stay owners, transport owners and drivers, educated youths, ethnic groups) by making them inter-linked, it also builds a harmony between the community further building a healthy and peaceful society.  

In all of the above mentioned developments the travellers play the prominent role by encouraging the community in many ways, for example –Travel Expenses, food, guides, transport hiring , community work, social awareness campaigns etc..


The 2nd S can be referred as sobriety, where it means to be natural than in any other modified form. Under the concept of rural tourism, every beauty should remain as it was born naturally without any alteration or modification. This also means to preserve the rural culture without aiming for urbanization for the sake of Development. Under the concept of rural tourism everything that’s natural has its own right to remain as it was born and there is no such thing called the commercialization. The travellers can see the real face and existence of whatever interest they hold about a particular rural destination.  This also includes traditions and customs of different cultures that gives them a unique identity.


With the advancement in the technology, it is obvious that mankind has grown a society that is more intelligent and hard working, but it also has surrounded the mankind with greater social responsibilities. Due to this now the world needs some break to get out of all those responsibilities for some time and be more close to nature with no targets, assessments and regulations. Rural tourism aims for such ambiances that are quite unexplored and rural in nature. This provides a solitude environment to the travellers due to which they now opt for rural tourism.


This is the last word that fits for the concept of rural tourism. Tourism may have its commercial definition but the under the concept of rural tourism the extravagant promotion of any rural destination is never to be done because then it exploits the chastity of its rural environment. This is one major option that promotes the concept of rural tourism for meaningful travellers who look out for meaningful journeys under the concept of rural tourism.


About Author

Babit Gurung

With his versatile experience ( IT, Jewelery Designer, Painter) Babit gurung is a passionate freelance creative writer currently working for different sectors as a Rural Development consultant and a trainer. His innovative works and projects aim for the holistic development of community and environment empowering them from every aspect of development. His works on rural tourism have created many examples in North Bengal, where his versatile knowledge in agriculture, marketing and writing have added more effective and result oriented approach to his work. By creating " Meaningful Travel India" Babit aims to change the concept of tourism into considering the tourists not as potential customers but as philanthropists, trainers, motivators and role players whose diverse expertise can also change the face of the society and world.


Deepak Pujara

February 3, 2016 at 5:29 am

its rite efforts , for the same a team of group in village should b encouraged highlight d same for tourist who visit as example ncc, nss. nyk’s we should take syudents in these team as they can communicate atleast hindi n english witha local language of thier region which can attract many tourist if their service is provided on nominal paid basis as guide of that region with faithful attitude, then there india rurals can make a big u turn in incredible torism


    December 27, 2016 at 4:27 pm

    I could watch Scirdnleh’s List and still be happy after reading this.

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