The Veiled Truth of Incredible Rural India

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Incredible Rural India

The Veiled Truth of Incredible Rural India

The word “incredible rural India” has quite become a keyword that attracts many foreigners in the common tourist places of India. The story has not much changed since the decades in such places. You would still find the same environmental bubble impressing the travellers with the same glimpses, fed in their memories in the form of stories, videos, books and articles. The only change that has been closely observed is the growing crowd, growth in the number of bargaining touts, congested hotel rooms and fraudulent advertisements. As a result more number of travellers opt for special interest tours avoiding the mainstream form of conventional tourism. The Rural India, in this context, has today grown into a lucrative product of Tourism and is now showcased as one of the primary attractions for the special interest tourists.

The Rural India may develop a glimpse of a different world in your mind. A world, where money is not the factor to buy all the materialistic happiness and where the roots of Indian culture can be reached. India is a country where every village will have different culture, tradition and altogether a different world. Precisely it also means that not all the rural places of India can be truly termed as ” Rural” by its true definition. For instance the outskirt areas , slum areas and even the true villages of Northern India can hardly be termed as Rural. In contrary to what “Rural” defines, such areas are not the roots of Indian culture but the results of exploitation of Modern Culture. It’s the time for you to know the different between the true Rural India and the ones that are just the results of prodigal urbanisation, and are often named as one form of Rural Tourism :

The Farm Houses of Incredible Rural India :

Do not get overwhelmed when you come across one of such properties that are sold under the concept of  farm stays. Such accommodations are just made to meet the extravagant needs of lavishly lifestyle of Urban riches. Measuring the demands of rural tourism , a new trend has now developed where the external investors from urban areas convince the innocent villagers to sell their only property – Land. This way they develop a two-way profit source, both for their needs of riotous lifestyle and to earn some extra black money. The remote locations of rural areas are hardly under any surveillance that can create the problem of taxes. This opens the opportunity for such rich owners to utilise the innocence of rural people. In contrary to the true ethics of rural tourism that speak about ecological balance and the cultural authenticity of Rural India, a full fledged commercial unit gets established that further again ruins all the social benefits of Rural tourism. In the name of farm stay a luxurious villa fulfilling the luxurious demands of urban culture then takes place with  value additions of organic and purely natural ambience of Rural culture, overall delivering merely an illusion of Incredible Rural India.

Not Home stays of Incredible Rural India, but Leased hotels :

 When you hear about Home-stays what is the picture that comes in your mind? Probably a beautiful and cozy home built by a lovely family with bricks of love, concrete relationships and doors of cultural Hospitality. Where the smoke coming out from the kitchen would be filled with the aroma of inherent culture and tradition, and where the smiles would not let you miss your family whom you’ve left all the way back home. Your mind is prepared to encounter such an ambience, but alas!, even here the dreams and illusions are converted into a sample of product of tourism Business. A new trend has now set up where the travel business owners explore the offbeat rural destinations and convince the innocent villagers to lease out one or two rooms of their house to be used as Homestay accommodations. This way a commercial ambience of hotel industry travels from the urban areas to the rural areas exploiting the culture and tradition of Rural areas, as for them such things have least value in comparison to fetch back their investment along with profit. This way you may initially see it as a homestay but in real picture you will be staying in a hotel following the commercial trend of business.

Above all, the major role is also played by the type of tourists who have such demands that can never be fulfilled under the rural environment. As a result, to meet their urban demands, the villagers too become reliable to their urban counterparts becoming their accomplice in exploiting their own destination. So, the picture that may be shown to you with flowery description may not truly hold the truth behind it. In this context , if you are one of such meaningful travellers who really care for the people and the nature then there are few things that can help you to identify the true units of ” Incredible Rural India”.

The Visibility :

The destinations that are owned by commercial units have more visibility in media & publication. They are easily found and approachable. This is because the marketing part is done not by the villagers who hardly have any access to media, but by those for who are expert in business entrepreneurship.

The Occupancy:

This is one major identifier for the true rural destinations of India. For the villagers a  rural tourism unit is not their main source of income, but just an alternative. The home -stay accommodation is not primarily a commercial tourist accommodation , but a home for their family. So if the home-stay has higher number of occupancy available for the tourists then there is a high chance that the home-stay may be a leased out  commercial tourist accommodation.

The Host:

If the host you are communicating belongs to a commercial travel business background, then there are high chances that the destination is just another unit of commercial urban tourism. The way of communication, the presentation, also determine the authenticity of Rural destination. A meaningful rural host will always lack the professionalism. In contrary there may also be few social organisations and volunteers of rural tourism involved who would be doing the work on their behalf but may not truly be professional tourism business owners. In such cases there may not be any doubt that you will find the true essence of Incredible rural India.

 


About Author

Babit Gurung

With his versatile experience ( IT, Jewelery Designer, Painter) Babit gurung is a passionate freelance creative writer currently working for different sectors as a Rural Development consultant and a trainer. His innovative works and projects aim for the holistic development of community and environment empowering them from every aspect of development. His works on rural tourism have created many examples in North Bengal, where his versatile knowledge in agriculture, marketing and writing have added more effective and result oriented approach to his work. By creating " Meaningful Travel India" Babit aims to change the concept of tourism into considering the tourists not as potential customers but as philanthropists, trainers, motivators and role players whose diverse expertise can also change the face of the society and world.

2 Comments

Jimmy

September 15, 2016 at 10:38 pm

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