Why there is no term as “off season” in rural tourism?
Many a times you’ve heard people negotiating for the tariffs of hotel rooms demanding the rebate for off season. In obvious terms there are such offers in the tourism industry that are one of the promotional policies of Tourism Business. In business terms, this is indeed a good promotional step to overcome the problem of slow business that is often called as dry season in the colloquial language of tourism business. The calendar of peak season depends upon many factors. The main factors that determine off season and peak season in tourism industry mostly depend upon the geographical location and climatic changes of the destinations. If the destination is a cold region then he peak season will be counted during the summer season because many tourists and travelers will look out for colder regions to get away from the crouching heat. It goes vice versa with warmer regions.
In precise terms, what can be the main reason behind the tourism business that allows them to afford such a low price in spite of no change in any of the overhead costs, fixed costs and variable costs of their business? Can you imagine such “off season rebate “in the things like electricity bill, Taxes, employees’ salary, and other commodities that together count the profitability measures of tourism business? So, how can you expect the price rebate demanding for off season rebate? Above all such compromising statements one this is for sure, that it’s all just a business policy, a perfectly commercialized calendar for attracting stable business transaction.
Why Rural Tourism should be kept far from the word “Commercialization”?
Rural Development has always been the most focused area in the various sectors of development in the objectives of both the Government and private sector. It has become the most common area to showcase the possibilities of various successful models for all the developmental firms. What is more interesting is that every firm’s anticipated results describe Rural Development in a way the world measures the matrices of Urbanized world considering them to be the real units of development. In precise terms, is turning a beautiful village into more like an urban town building sophisticated infrastructures, turning green fields into Industrial areas, the real meaning of Rural Development? That is the main reason why Rural Tourism should be stringently kept away from over- commercialization, or there will be no existence of the word “Rural” to call it a model of Rural Tourism.
So, now what’s off season in Tourism?
Does it mean that the nature becomes ugly during off season? Or, your hosts turn into some demons during the time of off season? Yes, this is true that you may not find much crowd on the roads. The hotel rooms may not be fully occupied or you may not have trouble to book your Railway or airline tickets. So, does that mean that tourists visit destinations just see other tourists? As a meaningful traveler who always searches for some meaningful journeys, there is no off season or peak season because nature is incompetently beautiful in its every form. If on the one side people visit the dry and dreary deserts like in Rajasthan Tourism than on the side there is Cherrapunji, the destination that received the world’s heaviest rainfall all round the year. Off season is just the fluctuation of price wherein the business owners hike the price during peak season, way too high in terms of profitability percentage, and this way they bring it down to low profit during off season. In both the ways they would surely be earning profits.
Rural Tourism Vs Off season:
Rural Tourism is never the main source of income for the hosts, because the hosts are already self employed. It is a source of alternative income for the hosts. A farmer running a homestay tourism will never leave his farming profession and indulge fully in his homestay business because that way it will be fully commercialized. So, he is less conscious about the price factor, and in some cases the hosts even don’t keep proper accounts. A rural tourism is more like sharing culture, hospitality, relationship, knowledge sharing, nature and beauty, simplicity rather than a term used for commercial tourism business. So, the tariffs and prices are something that are just a medium of exchanging things that you can hardly quote in numbers. The prices are neither hiked nor made down throughout the year. So the word off season is never a word defined in the dictionary of Rural tourism because every fruit and flower has its own season to grow throughout the year.